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Lunch with The Source: Stop Wasting Money on Marketing: How to Use 7 Elements of Story to Grow Your Business

April 6, 2023 @ 11:30 am - 12:30 pm


​Most marketing is a waste of money. Why? Because most marketing messages are unclear leaving your customers confused and money on the table. Come learn the 7 elements of story that will help you clarify your brand message and sell more and learn why customers are ignoring your marketing. Erin will cover takeaways such as

  • Discover the 2 things your marketing message has to do to turn traffic into buyers
  • Confidently answer the question, “What do you do?” so people are eager to learn more
  • Grow your business with a clear message that makes customers eager to buy


Erin Fults

Erin Fults is an advisor and coach to companies that are ready to own their marketing and sales results in-house instead of relying on an agency long-term. Her background includes 15 years as a small business owner, where she earned her “street MBA” along with certifications as a StoryBrand Guide, and They Ask You Answer Coach. She and her husband Jon live in Clinton, along with their three children.

Event Location

BankPlus at The District at Eastover

1200 Eastover Drive, Suite 300
Jackson, MS 39211


April 6, 2023
11:30 am - 12:30 pm
Event Categories:


The Source
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BankPlus at The District
1200 Eastover Drive, Suite 300
Jackson, MS 39211 United States
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