​Most marketing is a waste of money. Why? Because most marketing messages are unclear leaving your customers confused and money on the table. Come learn the 7 elements of story that will help you clarify your brand message and sell more and learn why customers are ignoring your marketing. Erin will cover takeaways such as

• Discover the 2 things your marketing message has to do to turn traffic into buyers
• Confidently answer the question, “What do you do?” so people are eager to learn more
• Grow your business with a clear message that makes customers eager to buy

Presenter:

Erin Fults

Erin Fults is an advisor and coach to companies that are ready to own their marketing and sales results in-house instead of relying on an agency long-term. Her background includes 15 years as a small business owner, where she earned her “street MBA” along with certifications as a StoryBrand Guide, and They Ask You Answer Coach. She and her husband Jon live in Clinton, along with their three children.