Is Personal Branding Really a Thing?

Is Personal Branding Really a Thing?

“Personal brand” is one of those buzzed-about terms many of us use but only in a nebulous sense. We hear people talk about it, how important it is, and how it can open doors for you and cultivate relationships and opportunities. But what really is it, and why do we...
Personal Brands: Fact or Fiction?

Personal Brands: Fact or Fiction?

When discussing career advice and professional growth, we often hear the term “your personal brand”. To some, the phrase can come across as corny or self-serving. It does seem quite bold to think that just like corporations such as Apple or Starbucks, you as an...